Triple Down

An escalated version of the popular phrase "double down". To double down is to take further risk or stay committed to a goal, value, cause or sentiment even when things aren't going your way - "re-doubling" your efforts. To triple down is to double down even further where more evidence or risk is presented against your efforts yet you are still stead-fast in your ways.

Joe had already lost all of his invested money, then he lost all of his invested assets in the company but he then decided to triple down and bet his own soul on the rising of the company's value.