Great Male Reset

The “Great Male Reset” is a multi-faceted concept conceived by Evan Spencer Campbell who was born and raised in Hobart, Tasmania, Australia.

Campbell later discovered that the words "The Great Male Reset" appeared to first be used publicly in an article by Tyler Cowen (Marginal Revolution, March 8th, 2014) regarding another article by Binyamin Appelbaum (The New York Times, March 7th, 2014).

Campbell began using the concept and, as he has stated, “theory in development”, as a response to a now undeniable, and potentially concerning, societal shift whereby many men and boys have decided - or indeed been forced - to stop pursuing higher education (i.e. university degrees) in favour of returning to apprenticeships, trades, and their personal passions regardless of the second and subsequent order effects this may or may not have in regard to their ability to attract females and indeed establish any form of serious romantic and/or long-term relationship with them (particularly as husband and wife, for example).

Campbell also explains that men and boys - as mentioned above - will likely return to the more traditional and labour intensive jobs that most men and boys did throughout history (whether that be trades or otherwise) and which were fulfilling, thus men and boys will return to the morals and values of men and boys of the mid to early 20th century -
regardless of whether they have women and girls in their life - in what Campbell refers to as the “Great Male Reset”.

“We are seeing a societal shift called the ‘Great Male Reset’ whereby males are deciding not to go to university and are instead focusing on trades, apprenticeships, male camaraderie, freedom, and pursuing their passions instead of wealth and members of the opposite sex.”

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