to choke, continually lose, to come close but never make it. In reference to the Chicago Cub's of baseball. Also see cubbed for past tense.
"I wonder how Cubs will cub it this year."
"I dunno but I bet they cub it in the NLCS"
"Did you see the time the Cubs lost because htat fans caught the ball"
"Yeah they really cubbed it that year."
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