dog and pony show

when two or more people or organizations pretend to have a very public grievance with each other in order to create publicity and buzz for their product/service, etc.
Pro wrestling is full of dog and pony act story-lines.

Tito Ortiz made a bunch of rude comments to Ken Shamrock, and Ken lost it and nearly started a fight at the press conference. I know they hate each other, but it's really just a dog and pony show to drum up interest in the fight.

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