Shortened version of "Isho boy" meaning "It's your boy". An increasingly popular form of introduction among rappers,mainly used in song intros,live performances, radio and magazine promos/ interviews...In some way by using "boy" it gives a friendly feeling to the listener."your" implies a feeling of closeness and trust that otherwise would not be felt by only stating your name.It creates a friendly and welcome atmosphere.Nobody really knows who started it.
Aso used 'sho girl,'sho dude
Hey 'sho boy Fede4real in the building!
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Stands for... You all already know...A shortened version of ...You already know what it is. It is used as a reinforcement in delivering your message and also a way to get closer to the listener.Specially used when speaking to a large audience,on stage,youtube or any other ocassions.Frequently used by underground rappers from the ATL area in every single sentence getting anoying sometimes.Aside from its original meaning it has become a way to pretend to be cool and introduce yourself or the information message.
Most times the listener has never heard the information before but is told that he already knew it.Funny
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hey Isho boy Mike whatever...yallready know what it is... Im here at the 20th CHttanoga annual fashion show..
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