Memeability

1. The quality of being memeable.
1.1. The degree to which a certain piece of media can be turned into, developed, and expanded upon as a meme. Subject to its cultural environment.

Compare forced meme, which often occurs when something is considered to have a high memeability by its creators but not the recipients, and thus requires a high amount of unnatural exposure to spread.

Striking scenes that deliver a very particular idea and evoke strong emotions generally have a high memeability.

Some of Trump's antics lend themselves to good memeability.