The theory that states that one judges a guy/girl's hottness by comparing him/her to those around them. This explains why one would think someone is hotter when seen at, say a movie theater, than at school. There are fewer to compare them to.
Guy 1: Dude, that girl that goes to your school is really hot.
Guy 2: Naw, that's the theory of relative hottness. At school she's not that hot.
Dead-end (verb): The sending of a text that gives the recipient no where to go when texting back and disrupts the natural flow of the conversation. Often a one word answer, or closing comment.
Guy (texting): So howd u like that party the other day?
Girl (texting): It was good.
Guy: Aww man, she just dead-ended me.
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