Starved Rock Country

The name of general marketing strategy geared toward the disassociation of Private Businesses, Public Works, and Local events/areas of some historical importance from the more well known regional title “The Illinois Valley” or “The IV” to its aforementioned name. Stemming from its association in some objective proximity with Starved Rock State Park. Said strategy noted to be very unfavorable with locals, promoted mostly by ineffectual business owners and small town pseudo-celebrities on social media platforms.

“Hey I can’t find Starved Rock Country on map, are you sure that’s what it’s called?”