Ugly - a term often used to describe that a person isn't beautiful.
I think thats not what the word intends to point at, i see it more as a synonym to "different" or "unique" maybe even "peculiar". It shows how a person is different from the rest of the world and also unafraid to show it.
Ugly People are courageous and beautiful but most importantly Ugly People aren't alone, there's a whole community of Ugly People, playing games, watching movies, sharing their quirkiness and their ugliness.
A: Are you ugly?
B: Of course I am! I am part of Ugly People!!
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its japanese and roughly translates to reverse or opposites :D
Gyaku...hm. Theres not really a practical use for it in english, i just thought its a cool name