ÐзвÑÑка (pronounced "azvuchka") is a Russian term generally referring to the practice of voice-over dubbing (where new voices are recorded over the original dialogue, rather than mixed with a clean audio-track).
While this is sometimes used by officially licensed dubbing studios, in Russia, the term has become emblematic of lower-budget, pirate fan-dubbing groups. These "ÐºÐ¾Ð¼Ð°Ð½Ð´Ñ Ð¾Ð·Ð²ÑÑки" (azvuchka teams) are so numerous and ubiquitous, that they have their own fanbases and entire wikis dedicated to documenting them.
Different groups specialise in different media; while most are known for dubbing Japanese anime, there are also ones dedicated to cartoons, films, TV shows and YouTube web-series or short films. Despite this, there is still a lot of overlap between groups; a piece of media is typically available with anywhere between 2 and 10 different azvuchkas, depending on its popularity.
There are also Ukrainian teams (the term "озвÑÑка" applies in both languages), but they are much fewer in number.
- "Ð¢Ñ ÑмоÑÑел новÑÑ ÑеÑÐ¸Ñ Ð§ÐµÐ»Ð¾Ð²ÐµÐºÐ°-бензопилÑ?"
(Have you seen the new Chainsaw Man episode?)
- "ÐеÑ, Ð¶Ð´Ñ Ð¾Ð·Ð²ÑÑÐºÑ ÐниÐибÑйи."
(No, I'm waiting for AniLibria's озвÑÑка (azvuchka).)
- "ÐоÑÐµÐ¼Ñ Ð½Ðµ поÑмоÑÑиÑÑ Ð² озвÑÑке ÐниСÑаÑ?"
(Why not watch it with AniStar's azvuchka?)
- "ШÑÑиÑÑ? ÐÑ
забоÑÐ¸Ñ ÑолÑко ÑкоÑоÑÑÑ, а каÑеÑÑво говно. Ð ÑÐµÐºÐ»Ð°Ð¼Ñ ÑаздÑажаÑÑ."
(You're kidding? They only care about speed, so their quality is shit. And the ads are annoying.)
Colloquially, something desirable meant to lure targets into a trap, e.g. food on a fish-hook.
In the context of online discussion, it refers to poorly articulated and inflammatory opinions posted for the sole purpose of angering and provoking a response. The actual validity of the arguments exchanged is completely irrelevant, though baiters will often open with very poor arguments to tempt targets into an obvious rebuttal.
It's a powerful form of double bind, because:
1) Ignoring the bait makes you look like you're capitulating and "have no good response".
2) Answering aggressively opens you up to mockery about being butthurt or defensive.
3) Any calm, coherent response will be ignored, and might lead the baiter to escalate their provocation.
Regardless of how you react, these discussions are deliberately meant to waste your time and energy.
- "I can't believe how stupid this guy is, he's completely misrepresenting my position and-"
- "Dude, it's clearly bait. Let it go."