An act that you didn't do. Usually carries the connotation of remorse.
My greatest undeed was when I didn't hook up with that chick.
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When some person, corporation or entity pays to have their spin or take on a given event, especially when the event highly publicized.
The fast food industry has a large invested interest in obesity being blamed on lack of exercise and not on the unhealthy food they're serving America. You often see their spinsorship appearing public health rhetoric.