Surfacism

The belief that something of close resemblance, popularity, or attraction holds more value or credibility than something else.

SERR-FISS-IZ-UHM

John: Going to Venus and possible colonizing it is far more plausible than colonizing Mars.

Jill: No way! The colonization of Mars has been talked about for decades and now Elon Musk is on board.

John: Don't succumb to surfacism Jill!

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Tamra: You didn't give Terrence the job because he was black?

Andres: I thought African American's tended to be less productive, so I gave it to Kyle instead.