Popularized by James S. Murray in the famous hidden camera tv show Impractical Jokers. This was said during his punishment where he was forced to read strange lines from flash cards during a speech.
The phrase can also be shortened to, âit itches and it burnsâ. This is most commonly used as a response to being asked to do something.
Craig: Hey Phil, I need those papers on my desk by the end of the day.
Phil: But it itches and burns sooooo.
or
Phil: But it itches and burns but I still go to work every morninggggg.
In this situation it clearly displays that Phil doesnât feel like doing those papers.
It itches and it burns but I still go to work every morning: A slang and informal way to tell someone that you do not want to do what they are telling you.