false advertising

also false-advertising or false advertise n. Relates to instances on the internet (particularly, but not limited to gay culture) where non-desirable looking persons promote extremely favorable images of themselves, or others, in an effort to lead the viewer into believing that that is how the sender looks on a daily basis.

I went all the way across town to hook up with that guy last night because he wanted me really badly and looked really hot online, but when I got there that fugly slut opened the door and scared the crap out of me. I told him to stop false advertising and put up some pictures that looked like him and less like Ashton Kutcher, then I went home.

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