When a new song (usually rap) comes out and everyone starts quoting the catchy line in normal conversation for a few weeks until a new song comes out.
1999 - Damn look at his bling bling
2005 - I'm sittin' sidewayz, cuz
2007 - You guy's know where I can find some drank?
2010 - Burr!
2011 - Check out my swag hoe
etc...
Breakdancer In a Purple Shirt - Get ya swag out!
Drunkard - Is that this week's phrase phase?
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