Moby

Electronic musician who capitalized off the emergent interest in electronic music during the mid 1990s. Moby is known for culturally appropriating black field recordings from Alan Lomax, and mashing them up with drum samples and Brian Eno-type ambient musical sounds, and 'soundscapes'.

Also known for licensing his music for commercial purposes, paving the way for it not to be whack to sellout. Many artists in the 21st century actually DREAM of "selling out", so they can become rich and famous.

Unfortunately and unintentionally, Moby's music has done a fine job of helping marketers make consumer goods seem more "cool", to global consumers. So, Moby's music shows that cultural globalization is all about cultural appropriation, for consumerist purposes.

Gee, I just heard 3 Moby tracks in 3 consecutive commercials. One for a luxury car, the next for dog food, and the last for soda pop. Is this post-modern culture, or anti-culture?

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