Bonos

Unit of measurement for smugness.

The name derives from the popular Irish pop singer Bono, who himself defines the word smug.

Bonai is sometimes used instead of Bonos, however, usage of Bonai will increase your own smugness by 1 Bonos unit.

Different scales are in use, though 1-10 is the common norm.
The actual value of a top score Bonos is ever expanding as Bono reaches new levels.

Did you see George Clooney's acceptance speech at the Oscars last night? That almost broke the Bonos scale.

49👍 23👎