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21st Century Digital PTSD

The result of harmful gifs, video or injected content into emails, AR or VR that triggered a traumatic response for the recipient. Current day example of a strobing gif sent to Kurt Eichenwald who has epilepsy, immediately inducing a seizure which could cause a panic reaction, akin to PTSD, upon opening emails in the future.

In increasing numbers, with the revelation of viral content bombs being injected into the VR Web, patients are exhibiting trauma responses that are now being diagnosed as "21st Century Digital PTSD". This form of PTSD, unique to this century and the digital world, can cause sufferers to eschew all forms of digital communication due to the trauma inflicted through the various platforms.

by Kovarchi October 25, 2018


The Narrative Effect

The effect strong narrative, either books, movies or television can have on the mood and attitude for some consumers. Akin to using music to psych up yourself before an occasion yet more subtle in its effect. Known to influence tone of speech, walk or general demeanor.

It was the tone of the piece, you know the narrative effect, that made him quiet for days. It was the most profound change I'd ever seen in him. It like really touched him deeply.

She started walking tall, like she was unstoppable, after watching Wonder Woman. Like she was imbued with the spirit of the film. It was definitely the narrative effect.

by Kovarchi October 25, 2018