Twifties

Twifties are the fun people around age 50 and UP. The derivation is "Fifty is the new Twenty. Twenty, Fifty, ...Twifty."

The word was created to describe the most active, vital subset of the Baby Boomers and older, a group often wrongly ignored by marketers who stick to the old model of capturing the 18 to 34 age group. Created by professional wordsmith Lauren Teton in NY in 2008.

Dude, you're going to a music festival/hiking/bowling with your mother? No worries, she's cool, she's one of the Twifties!

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