wall drug

n. a drug store in Wall, South Dakota whose owners went way too damn crazy with advertising. This single drug store has signs as far away as Kenya, Africa. The major roads approaching this store are littered with large billboards giving one the distance to the store. Upon arriving to the store, one realizes it is an entirely unremarkable, hole-in-the-wall drug store.

Jim: Hey, have you seen all those Wall Drug signs? I kinda wanna go there.

Kara: Yeah, there's a million signs for that stupid place. Then I went there, and there was absolutely nothing extraordinary about it.

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