A term of false endearment used between a 'cool' guy to a less 'cool' guy to coerce him to do a menial task for him such as vacuuming, moving a car, triple homicide et al, in the pretense that the cool guy may be the less cool guy's friend as a result of the completed task.
Say broham, how's about you head down to the city dump to get rid of this rolled up carpet in my trunk... I'll stay here and cool some beers.
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