A derogatory term for white trash, low class council estate types. Primarni refers to the discount retailer Primark and Italian designer G Armarni. It is likely that the individual to whom this term is attatched will aim for the latter but fail hard in convincing anyone they have class. Can apply to both genders and refers to those with a penchant for shiny tracksuit, fake designer wear and tacky jewlery. Male's tend to have shaved heads and generally like to think they are black. Females on the other hand can be harder to identify although if they can also be described by the terms "slag" or "rough" then it is likely this term is also applicable.
In a club in Blackpool:
Johny: Why don't you have a go on that cokehead slag over there?
Walter: Ah fuck that man, she's a bit primarni
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