When someone does something unexpectedly you would not think they would. It wows you. It is a "wow factor."
When expressing astonishment for something; that something must have a wow factor because it wow'ed you.
Can be used in place of "wow" to give a more casual and dry feel, however cannot be used sarcastically to the extent of "wow."
Casey: "It's going to be a good night!"
Amy: "I know right! Did you know that Jon will be meeting us too!"
Casey: "Wow factor."
**Jon never joins them**
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