Industry Plant

An industry plant is an artist who has Major/Indie Label backing their movement but presents themselves as a "home grown start up" label to create a pseudo organic following. They act as if things are miraculously happening for them based on their talent (via blog coverage, media coverage, mtv playing their vids, etc.) The reality is a low risk/high reward situation for labels looking to build the next "new star"

Justin Bieber is an industry plant.

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