The Ketchup Effect is used as a saying when you squeeze the ketchup bottle but can't get anything out, but all of a sudden your whole meat gets soaked in ketchup. It can also be used in other situations.
Dad: So how did the game go last night coach?
Coach: We kept on puching for the whole first quarter, but couldn't get anything to drop, but then in the second quarter we scored on every single play!
Dad: Wow, must have been the ketchup effect.