holla back

Umm, it could not be simpler. "Holla" means "holler"... which means "to shout".
If you want to be all ghetto about it then you can use it somewhat inappropriately within a conversation to the effect of: "please reply", or "talk to me".

Colloquialism: "Hey dogg, I know dat you be cool wit' THOSE cats, why don't you holla at yo' boyz?!"
Text Message: "wut b gwanin? i b cotchin in da toilet. u goin to da club l8r? tb/holla back xxx"

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