Reverse-scalp

Purchasing large quantities of goods (usually tickets) early with the sole intention of giving them away for free to bump a failed product/show.

"Bro, I wanted to go see the premier of Anwar's movie but it sold out".

"This isn't a coldplay situation bro. It's a reverse-scalp, they're giving them out for free. Only your family is willing to pay to watch that shit".