Reference made to other people, usually who are not important or cool enough to explicitly name; those who fall into the background but are still worth hanging out with because of their potential or willingness to be gophers...
Note: it is possible to elevate yourself from this lower-level position ("company") to a higher status but it requires pleasing members of the upper echelon!
Cool Girl#1: Yo, let's have an end-of-summer party.
Cool Dude#1: Great idea. Let's be sure to email lots of people.
Cool Girl #1: Yeah...I'll invite Cool Girl #2, Cool Guy #2, Cool Girl #3, Cool Guy #4...and company.
Cool Dude #1: Nice but I hope they don't bring the any fobs, momo's or chicken wings.
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