Refers to the suburbs along Lake Michigan north of Chicago, where in the next several years, hundreds of "rich" people will be found out to be nothing more than superficial posers who badly abused their credit cards. Also site of hundreds and hundreds of ostentatious McMansions destined to become group homes because the people currently living in them can't afford them and they will be foreclosed, whereupon only truly wealthy people will live in mansions and the rest of these vulgar structures will be divided up so each roomer gets his/her own bedroom and bathroom.
Many North Shore moms driving black luxury SUV's in designer shades can only afford the lease because Dad hasn't made a mortgage payment in over two years and they're secretly mansion squatters.
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