A phrase used when a buddy or someone you are watching is contemplating eating something that looks disgusting, sometimes even "shit" itself. Usually used in an express of joy that the person is indeed eating "that shit."
Joe: I'll give you $20 if you to eat this dog shit, man
Will: Uh, I don't know man...
Joe: C'mon...
Will: Oh, alright...
Kevin: Yeah! Eat that shit!
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