Impact

1. A microsoft font commonly used in image macros because of its apparent ubiquity

2. A qualitative measure for how much effect something will have over time. Usually refers to how shocking, thought provoking or memorable some given item is (or likely to be).

-Most lolcat pictures have Impact text

-I want to photoshop Luigi's face onto Charlie Sheen's head. How much Impact would that have, you figure?

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