throttling

Describes the intentional shipping and receiving delays imposed by the online DVD rental service NetFlix to limit their customer's maximum number of DVD rentals per month.

By delaying the shipment and denying the receipt of returned DVD's, NetFlix is able to limit (throttling) users to a maximum number of DVD's per month while advertising unlimited rentals. This practice has recently come to light with both a Class Action law suit and recent a recent AP story that ran nationally.

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