Swag

a term used by rappers, celebrities, and in certain cases, people trying to be cool, but they really aren't,

Swag means valuable items (jewelry, items, etc.) (ex1)

It's also used as a catchphrase. (ex2)

EX1:
some guy: "Hey, I got swag."
other guy: "stop trying to be cool. It ain't working."
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EX2:
Soulja Boy:"I'm so fresh, you can suck my nuts! Swag!"

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