A hateful word full of prejudice and stereotypes, used against younger people, who are yet not really achieve the aesthetic of goth and know its own kind of music. These batlings are mostly newcomers to the alternative subcultures, cannot really divide their fashion styles, and usually buy stuff from cheaper mall stores. Instead of educating and giving help, this word is most likely responsible for turning off these young people from finding their own true path in the alternative scene.
Oh man, look at all those annoying mall goths in front of the hot topic.