Going full Kotick

Going full Kotick refers to the Activision-Blizzard sexual harrassment lawsuit that came to light in 2021.

By 'Going full Kotick' a successful and thriving business or person goes through a number of changes devolving into a lesser being, becoming known only for their infamous deeds, in particular sexual-related harassment.

With the announcement of NFTs and calling their customer base stupid, Ubisoft are well on their way to going full Kotick

Never go full Kotick