Gucci is a typical Italian surname. It is also the surname of the founder of the Gucci fashion brand.
Lately the fashion was born to use the word "Gucci" as a compliment by the Americans, but to the Italians it seems such a stupid thing.
It's as if the Italians used the surname of Britney spears and said "You're so Spears today"
"you're so Gucci today, how cool"