Hipsteria

Any thing or establishment that opens or begins, that is soon swarmed by hashtagging, fur boot wearing, plaid shirt loving, thick rimmed glasses not needing, gel haired lumberjack wanna be's. This usually is followed up by reviews and foodie pics posted at numberous places online, resulting in hours long lines to get said product, regardless of how good it actually is. Sometimes just the interior of a restaurant or building can be enough to set off a firestorm of Hipsteria.

"Franklins BBQ is purdy good, but the Hipsteria there makes the line farrrrrr too long, I'm going to Rudy's"