whamp

Verb

Sometimes written as "whomp" or "womp".

Coined by NY designers Phillip Niemeyer and Ryan Junell to describe a creative process and work ethic that demands one tackles the task at hand with extreme focus and without interruption UNTIL IT IS DONE.

Many a time "Don't disturb us, we're whamping!" can be heard from their studios.

WHAMPING can best be explained by the following anecdote:

In the words of the ancients, one should make his decisions within the space of seven breaths. Lord Takanobu said, "If discrimination is long, it will spoil." Lord Naoshige said, "When matters are done leisurely, seven out of ten will turn out badly. A warrior is a person who does things quickly."

When your mind is going hither and thither, discrimination will never be brought to a conclusion. With an intense, fresh and underlaying spirit, one will make his judgments within the space of seven breaths. It is a matter of being determined and having the spirit to break right through to the other side.

From: Hagakure (The Book of the Samurai), Tsunetomo Yamamoto

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