Shame Campaign

Using the internet and media (even word-of-mouth) to expose hypocrisy in everyday situations to subversively benefit your own agenda (whether personal or organizational).

The Local Newspaper didn't cover the local music event... so, we used a Shame Campaign via tweets and emails to the larger media saying, "our town and its newspaper don't support the arts." The next week, we had a full page spread.

daddy prancer

Daddy Pracer – a young, handsome, recent father who takes pride in his child(ren)... but, similarly, uses them as status props.

Woman: "Steve is such a great dad! He loves taking Logan for walks!"
Gay Best Friend: "Yeah, and he's SUCH a Daddy Prancer!"