To add an addition to a series, which was once adored, but is now reviled, largely due to an out of touch corporation, and their over ambitious marketing departments.
" *sighs* Did you watch the new INSERT <OPEN WORLD FPS WITH HIGH GRAPHICS AND LOOT BOXES> Part XCVII's new trailer, Bob?"
"Nah mate, I lost all hope since two years back, when they decided to shill out to celebs. It's just the Rewind situation, all over again..." :(