RUEHL

Abercrombie & Fitch sister company made for the upper-middle class 22-30 year old in mind. Anyone from teens to their fifties have shopped there. Jeans were a "flagship" product and often had a separate room. Prices were higher than that of A&F (Tees $28-50, Jeans $98-$198, Shirts $ $78-$88) when on clearance, items were priced similarly to that of Hollister Co.. Eastern Asians also have worn the brand in some areas as they have with other A&F brands. All stores are to close by the end of January 2010. Employees were usually less snobby than some of those employed by the main company (A&F). The fourth installment by Abercrombie & Fitch, followed by the women's underwear line Gilly Hicks.

Guy: RUEHL was so awesome! They're closing now though...
Girl: Yeah, back to Abercrombie. At least it isn't as expensive.
Guy: But they don't have leather patches on the back of their jeans!
Girl: No one's gonna see that, wait...

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