A product or service that has been rendered completely useless, unmanageable, or irrelevant. In software, this is usually due to over-engineering or a lack of fundamental understanding of how to interpret analytics related to the typical use case. Most common in software and online services, but can be applied to other industries.
example 1: "YouTube has nearly been optimized to perfection."
example 2: "Kathleen Kennedy has optimized Star Wars cinematic storytelling."