Similar to a political election campaign but with Hollywood producers and hopefuls, usually white or Jewish men, who spend a lot of money organizing events to wine and dine voters to try and win votes. These usually involve screenings and standing in circles to jerk each other off while telling each other how great their films are. Once the campaign is over they remind themselves they won the award because the film was actually the most outstanding.
That was an exhausting yet exciting oscar campaign, I can't believe we won, I never saw it coming.