It is when the fucking ugliest man/woman takes pictures posts them on Instagram.
This word is often seen referring to a god like powerful creature that runs through forests bare foot and can run along water. Often the word is seen next to the numbers 82.
He/she is taking a photo/selfie of their diabolical / disgusting / horrific disaster of a face. Look he/she is an oogly boogly. They must be very fucking ugly.