In the 90's a series of Kramer's men's clothing ads were on TV depicting men in a still pose often with a gaze of reflection. The awkwardness of why they were posing like that, seemingly out of the blue became know as a Kramers Moment.
This supersedes the Kramer Moment in relation to the Seinfeld TV Series.
You can preemptively say Kramers moment to get a group of friends to pose like the commercial, or you could find someone already in a pose and ask them if they were having a Kramers moment.
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