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These are the 7% of Australians aged over 65 who can be described as having a high net-worth and are sophisticated, cosmopolitan retirees who are the antithesis of the traditional pensioner. The Silver Stylers have options, recognise quality, and as well-travelled, educated and experienced seniors, they donât look like retirees used to. While there are only about 200,000 Silver Stylers in Australia, they are a fast-growing cohort with their numbers swelling as the Baby Boomers enter their ranks.
The Silver Stylers are one of several new lifestyle segments to emerge in the 21st century. As noted by social researcher Mark McCrindle (www.mccrindle.com.au), others include KIPPERS, Downagers, Boomerang kids and NETTELs.
"Check out those Silver Stylers in that fancy yacht."
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Labelled by Australian social researcher Mark McCrindle (www.mccrindle.com.au), 'downagers' refers to those Australians aged over 60 for whom age is just a number. They comprise 24% of this demographic and feel and act far younger than their age would suggest. They are the fastest growing segment of the 60+ demographic and they value travel, lifestyle, social connection, and they adapt quite easily to new technology.
"Your parents are real downagers, always on the road and up to date with the latest technology."
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Those Baby Boomers sandwiched between the need to care for their dependent children and the responsibility of caring for their older parents. As noted by social researcher Mark McCrindle (www.mccrindle.com.au), this sandwich generation arises from the combined trends of delayed childbirth, the delayed financial independence of children, and the increasing life expectancy of the older generation.
"Still caring for kids and have your parents living with you? That would make you and your husband members of the Sandwich Generation."
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TWITs stands for 'Teenage Women in Their Thirties' and refers to 30-something women who have extended their adolescence, as well as those who, after starting a family, have entered a second teenage lifestage. The poster girls might be Pink, Victoria Beckham and Gwen Stefani.
As noted by Australian social researcher Mark McCrindle (www.mccrindle.com.au), the popularisation of lifestyle segments began in the 1980âs most notably with the Yuppies (Young Urban Professionals) and then the DINKs (Double Income, No Kids). The 1990âs introduced us to the SNAGs (Sensitive New Age Guy) and the WAGs (Wives And Girlfriends ânotably of sporting stars). Other recent labels include KIPPERS (Kids In Parents' Pockets Eroding Retirement Savings), NETTELs (Not Enough Time To Enjoy Life), the Downagers, the Silver Stylers and the Boomerang kids.
"Did you see those TWITs at the bar?"
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According to social researcher Mark McCrindle in his book 'The ABC of XYZ: Understanding the Global Generations' (www.mccrindle.com.au), this is what we can expect the next generation to be called. Given the fact that the generational span has contracted significantly from 20-25 years to 15 years, he also predicts that the next generation is due to begin in 2010.
So, why 'Alpha'? With generational analysis having moved from a stage of foundation to consolidation, a more predictable labelling system is being formed. There being consensus on the alphabetised theme of Generations X, Y and Z, it is most likely that the next generation will be Generation Alpha (the first letter of the Greek alphabet). This nomenclature of moving to the Greek alphabet after exhausting the Latin one (A, B, C, D etc), has a long history with meteorologists. In fact, scientists of all disciplines use the Greek alphabet as a labelling sequence and so it looks likely that the sociologists will follow this trend with the generations too.
"Do you know they are saying the next generation will be called Generation Alpha?"
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NETTELs stands for 'Not Enough Time To Enjoy Life' and refers to the very busy couples and families, usually found in the capital cities burdened with a large mortgage, a relatively expensive lifestyle, and a long working week- often with a long commute as well.
The NETTELS acronym and segment was identified by Australian demographer Bernard Salt who has seen this fast-growing segment increase by 7% per year.
NETTELs is just one of many lifestyle segments identified in recent years. As noted by Australian social researcher Mark McCrindle (www.mccrindle.com.au), the popularisation of lifestyle segments began in the 1980âs most notably with the Yuppies (Young Urban Professionals) and then the DINKs (Double Income, No Kids). The 1990âs introduced us to the SNAGs (Sensitive New Age Guy) and the WAGs (Wives And Girlfriends ânotably of sporting stars). Other more recent labels include KIPPERS (Kids In Parents Pockets Eroding Retirement Savings), TWITs (Teenage Women in Their Thirties), Silver Stylers, the Downagers, the Sandwich Generation and the Boomerang kids.
"I'd rather be broke than end up like those NETTELs next door."
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