The Garfield effect

When you begin to look for Garfield, you begin to see him everywhere. For example: You see a Garfield plushie in a store or on a T-shirt someone is wearing. Garfield has bacome so mainstream over the last 40 years, that we have subconsiously erased his image from our life.

Person1: "Dude here he is again, Garfield!"
Person2: "You're just crazy, he isn't everywhere."
Person1: "I'm telling you, it's The Garfield effect."