The ability for marketing departments to fabricate data and information to mislead the consumer into thinking their product is the best thing since sliced bread, when in reality its the same as everyone elses product.
Our bicycle frame will save you 20watts of power at 20mph, what a load of wankerteering nonsense
Ebike (Moh-ped), A variation of the modern era bi-cycle, typically used by weaker humans who arnt strong enough to pedal with their chicken legs.
Look at that chicken legged ebike rider.