fluff

a type of emotion someone feels when they encounter, hear or read something that's really cute or makes them want to say 'aww' or squeal in delight.

they would normally feel heart-warmed, tingly or extremely happy/ excited.

*reading a book about romance and the guy hugs/ kisses the girl*
person: OMG!! so much FLUFF!! I'm gonna die!
or
person: THIS BOOK IS SO FLUFFY I CANT-