A fake. A cheap copy. An inferior product that is trying to imitate a well known quality branded item.
Mate Dave: âFellas, fellas, check out my new watchâ
You: âRolex?!? WTF? You won the lottery or something?â
Mate Dave: âNah mate, itâs a schnied one. Only 20 quid. ..â
You: âWooah, you had me there for a minute!â